Beat the Block

BEAT THE BLOCK In the world of writing, writer’s block is an inevitable beast even the most valiant of writers must take on. After all, writing full time is not for the faint of heart. Luckily, there are a few tricks of the trade to keep the brain functioning and the creativity flowing even when the ugly beast is breathing fire in your face. 1. Turn the computer screen off. Sometimes, the brain can get caught up in â€Å"rules† of writing†¦grammar, spelling, punctuation. Typing with the screen off can be an easy way to set yourself free from the restraints of your sixth grade English teacher’s nasty rules since you won’t be able to see any â€Å"mistakes† made while typing. Focus on putting down good content so when it comes time to see what you’ve written, the writing will be full of substance, not rules. 2. Change up the scenery. Take your laptop outside on a sunny day. Sip an espresso at a local coffee shop. Or simply move to another room in your house. Whatever you do, change it up. We all know routine can become stagnant, and a new scene gives your thoughts the freedom to explore new territory. 3. Forget the norm. Change your font color†¦and font for that matter. Who said that writing had to be boring and plain old black and white? Choose a font and/or color that’s representative of your mood and personality. Feeling frustrated? Write in bold red. Happy? How about yellow cursive? The point is, get away from the norm and you might just find a favorite new way to get the word out. 4. Make an outline. Writers can often become overwhelmed by a large project. Outline the main aspects of your work, then go back and begin to flesh it out with details. Developing an outline organizes your long work into workable and attainable pieces making the writing process seem a lot less daunting. 5. Draw a map. (This is the outline for the visual learner.) Remember making idea webs in junior high English class? Well, you’re not too old to get back in the habit. Start by circling the main idea in the middle of your page, then branch off with relevant subject matter and branch again with supporting details. Pretty soon, your ideas are thoroughly represented visually on a page, and the writing process becomes so much easier. 6. Keep a list of ideas. As a writer, pen and paper are your tools, and you should never be without them. Keep an ongoing list of topics and ideas, writing them down as you think of them. This way, your idea well will never run dry. Have another way to beat the Block? Share with us. We’d love to hear your ideas.

Nivea Visage Young Case

Nivea Visage Young Case Free Online Research Papers Introduction This case answer contains an analysis of the marketing mix in the product launch of Nivea Visage Young. The marketing mix is the combination of elements used by an organization to market their product and to meet the customers’ needs. We can also refer to the marketing mix as the four P’s: Product, Place, Price and Promotion, which in the right balance to each other work together to attain the aims and objectives of the organization. In order analysis this case properly, we have looked at how Nivea balance the four P’s trying to determine the strengths and weaknesses of this combination and consider potential threats. Finally, we have tried to come up with ways or possible solutions to strengthen the Nivea Visage Young brand, better satisfy the consumers and deal with competitors. Firstly we will start by understanding the origin of the Nivea Visage Brand, then analyzing the 4’Ps in the marketing mix and finally present some solutions for possible problems in the case and conclude it. Introducing the origin of the Nivea Visage Young brand Beiersdorf is a German company founded in 1882 with headquarters situated in Hamburg. It is manufacturing and selling international consumer goods worldwide and specializes in the evolution of personal health and beauty care. Nivea is the core brand of Beiersdorf and in 2008 the Nivea products contributed to approximately 86% of Beiersdorf Group’s total sales. It is one of the leading skin beauty care brands on the international market.The brand was launched in 1911 and was given the name NIVEA, that evolved from the Latin word â€Å"niveum or niveus† meaning snow, his imagination in association to the cream’s pure-white appearance. Nivea Visage Young is the most recent edition to the series of Facial care by Nivea. It includes several separate products making up a specialized skincare regime for young girls aged from 13-19 years old. The Nivea Visage Young range is mild and gentle and its objective is to leave the skin clean, fresh and without a shiny look. Product A product is anything that can be offered to the market to satisfy needs and wants. Product is the first and most important element of the marketing mix. Here, the name of the product is â€Å"Nivea Visage Young†. This has been re-launched in 2007 as Nivea visage Young and this product, aims to stimulate their target market to develop a proper skin care routine. This will help to keep their skin look healthy and beautiful since their early age. It is the most competitive advantage over competitors because is no other product in the market for this purpose. This products target market is not only the above teenage girls, but also mums who buy for their daughter. It is very essential to make a product that meets its target consumers needs and desires if not the product will be a failure. Consequently, the company may be at a greater risk and loose considerable amount of money in the investment, leading to a bad reputation for their brand. Beiersdorf used few approaches to ensure its Nivea Visage Young meet the expectations of their target segment of the market. It kept the parent brand as NIVEA, and used brand extending strategy to this new improved product range which is called â€Å"Nivea Visage Young†. Besides it had an advantage over competitors, as all the competitors were producing only medical products rather than beauty care products. They used market research to find a gap in the market, and then developed a product to fill it. It is very essential to take this type of market oriented approach in order to satisfy its target consumers need and desires. Besides it’s better to focus the product on the customers than offering customers a produce. It is important to have certain characteristics in the product to ensure that it meets the expectations of the target consumer group. Nivea Visage Young showed its concern about the consumer friendliness of this product by removing alcohol in some of the products and using natural ingredients such as sea shells and minerals. Furthermore, it has created a product in a social responsible way, by not testing it on animals. They show its concern about their target market and environment by changing some of the product elements such as reducing packaging and waste by using larger pack sizes and also recyclable plastic containers. All these ensure that Nivea Visage Young is in line with their corporate social responsibility. Pack design is a very important part in the product, because appearance is where customers get their first impression of a product, it is capable of turning the buyers wish to buy on or off. Nivea Visage Young has focus on this by introducing new modern pack design with flowers pattern and softer feminine colors to appeal their target market. It indicates that they are more focused on its market segment, who loves style and fashion. This product provides a unique bridge between teenage and adult market. We will introduce some possible solutions to use that advantage in order to optimize even more Nivea Visage Young brands name in the teenager market segment. Those recommendations can be found in a topic specifically elaborated for this matter, after further analyzing the 4 P’s. Place The Place in the product mix is known as distribution channels or sales points and can be defined as being an organized network of agencies and institution that together and of course through a business deal. It executes all the functions necessary to link the manufacturers to the final users in order to carry on their marketing strategies. Distribution in marketing also means make the product or service available to the customer in the most convenient form it can be acquired. The desired product, with a just price, must be accessible to the customer, it means, in a place where the customer can buy it at the desired moment. The company’s decision about the distributions channels directly affect other decisions in the company and also involve commitments in the long run. This would seem to indicate that choosing the right distributions channels can result in a greater differentiated advantage against the competitors, in its present and future situation in the market. Beiersdof is successfully achieving their goal to have its products as close as possible to consumers. It is happening due to their present decision in choosing the biggest retailers on the high street market. In addition they are also being cost effective, when they choose not to sell directly to smaller accounts, instead the wholesaler who buys their products in bulk is providing these services. Despite the Internet nowadays be a very effective method of purchasing a product, especially within the young costumers, Nivea has chosen to sell their products online only trough their retailers’ website in order to cut costs. A really important consideration is, avoiding high distributions costs and also choosing trusted and well established retailers from the high street market, is a very wise choice. A central question is whether it could also mean that, Nivea reliance on having its products only distributed through those big trusted retailers’ brands, could lead Nivea to a threatening situation. Although it is true that Nivea is a well known brand for its quality skincare products, especially Nivea Visage young leading the teenager marketing, the customers are getting more loyal to the retailers brands than the brands that are sold by them. Also retailers such Boots, Superdrug, Tesco and ASDA have high growing bargain power and are responsible altogether for 100% of Nivea sales in UK. Kotler highlight in his book that, when switching cost are low and exist potential substitutes for the product in the market and when buyers become more concentrated and organized, business can be under threat. In order to avoid those competitive forces the company must always develop superior offers that stronger buyers cannot refuse. Interestingly enough, the switching cost of a skincare product to another with similar quality such as Nutrics Garnier (L’Oreal Paris) or Clear Clean (Johnson Johnson ) is very small because the retailer just need the shelf space to display it to the costumers. Moreover retailers such as Boots and Superdrug’s is increasily competing with its suppliers; creating, developing and promoting its own brands of skincare, toiletry products and offering it with very competitive prices. A good example of what we are trying to explain is the â€Å"Brand issue† between Nivea and Boots published 2 weeks ago by the newspaper Marketing Magazine in UK. Nivea got very angry when they discovered that a Fashion program they are sponsoring on Channel 4, has as one of its task to create a new range of skincare for Boots named Boots â€Å"Gorgeous†. They expect to launch the product on Christmas where purchases are very high. It seems fairly clear that Nivea need to have more options of making its products available to their customers, than through the big high street retailers in order to avoid those threatening situation. We will also introduce some ideas about this matter soon, however, now we will keep analyzing the other P’s. Promotion Promotion means various aspects of marketing communication. This is used by an organization in order to inform the customers about their product and persuade them to buy it. There are two types of promotions. Which are described belo. Above the line are the promotions carried out by companies using mass media, such as TV and newspaper advertisements. These are directly paid for and can reach a large number of potential customers and usually are expensive. In the other hand, below the line promotion focuses on communicating its product message directly to the market, using all the unconventional marketing tools adopted by the firm. This can vary from events, trade fairs, branding, public relations and direct mail. Nivea Visage Young has decided not to use the above the line promotions. In fact, it uses only below the line promotional methods, because it believes that talking directly to its target segment of consumers is more effective than the â€Å"one way† communication using TV and press. It can be further explained when looking at the Nivea Visage Young event promotions around the world, where it tied-up with the affiliated NGO Rock Challenge 2007. This event was to promote awareness of healthier lifestyle choices among students. It was a professional staged event with three hundred and fifty pupils’s aged between 13 to 18 years from five different high schools in Dubi. Rock Challenge is a performing art event incorporating dance, drama and design which provides Dubai school students with an opportunity to express their creativity, talent and art. The challenge is about having fun and making healthy lifestyle choices. This enabled the company to get directly involved in their target teenage segment and work closer to them. Moreover, a company can get information and feedback from its target market while promoting their brand. This is a win-win situation with two way message communication and is a good example for consumer led promotional method adopted by the Nivea Visage young. They are a consumer-led company, meaning, its promotions are carried out by centralizing the customer. Nivea Visage Young promotional strategies are chosen to â€Å"reflect the life style of its audience† and the range of medias available. The market promotions are done in a more interactive and customer friendly manner. It communicates directly with its target teen and mums segment. This method is more market oriented than product oriented. Following are some Nivea Visage Young consumer led promotional routes. Product Samples This is its key part of their strategy, give free samples to customers. Thereby customers have the opportunity to try and experience the product without purchasing the product. These samples are available in websites, samples in stores or in goody bags given out at Visage road shows up and down the country. Nivea Visage Young interactive magazine -â€Å"FY1†. Their brand is promoted across the UK through a campaign based on an interactive online magazine FY1 (.FY1. means fun, young and independent). It focuses on first time experiences relating to Nivea Visage Young being there first skin care routine. It will give useful information for teens such as expert relationship advice, latest music, entertainment news and fashion. All of these will give the girls confidence and support they need to face for the new life experiences in the 21st century. By doing this Bierersdof attempts to develop a deeper connection between Nivea Visage Young and the target teenage girls segment. Once again Nivea takes its opportunity to build the personality of their brand. In addition Nivea Visage Young also recognizes the power of modern social networks sites for young teenager and also has pages on Myspace, Facebook and Bebo. It has promoted a Hit4UK chat show and the TMF digital TV chat show and the TMF digital TV all connected with their target market. Consequently we can say that consumer led promotion aims to make repeat purchases and keep customer loyal to the company in the long run. A survey carried out by the Readers Digest quotes that NIVEA which has been voted as one of the most trusted brand in 15 countries. However by not using above the line channels such as TV, Nivea may face a threat from its competitors. For example L’Oreal caters to their audience by advertising through TV commercials famous and influent celebrities. Despite Nivea Visage young has a differentiated product than their competitors, consumers tend to remember their competitors such as (L’Oreal), rather than Nivea because they advertise heavily in mass media. Further, this will affect the brand image of Nivea Visage Young. Furthermore Nivea also target mums who purchase the product for their daughters. Using only below the line promotions it’s slows down the process of gaining marketing share. In order to cater the mass audience and to generate sales profit they should consider in above the line promotions as well. It is important not only to identify the right promotional method but also to communicate it correctly to customer .If the firm gives wrong product information, then this would result in creating its own graveyard. This happened to the Nivea Visages anti aging cream. Advertising standard authority criticized and banned the advertisement for Nivea DNage Cell Renewal Day Cream because it was misleading. Nevertheless one of Nivea Visages sister brand, Nivea Visage Essentials began screening an advertising campaign on cinema screens countrywide for a six week period recently. Nivea Visage Young could also follow this promotional method as teenagers are more interested in cinema than adults. This will help to bring the brand across in fun and youthful way. Price Price is the amount of money, goods or service that should be given for a product or service in order to obtain it, when consumers buy a product they pay a price and expect to receive the benefits of it. The price is the only component of the marketing mix that generates revenue and is one of the key elements in determining the market share of a company and its profitability. Factors such as the cost of production, target market, company’s objective should be taken in to account when determining the price. Establishing the price of a product or service is not always a simple task. One must consider that, when properly placed, the price of a product can be a key factor to successful a marketing plan. Nivea Visage young probably had to look at many important considerations when decided the pricing strategy of this brand. The price suppose to be higher enough to provide profit to them, but also suppose not be so high in order to not discourage the purchase unless that the product was connected with status. Moreover it could not be too low to not generating in the costumer a felling that is something wrong with the product and depreciate the brands image. Nivea visage young target marketing purchase their products from high street shops or supermarkets while doing their groceries shopping. Consequently, we can say that charging a high price would mean loose marketing share to the competitor. Nivea Visage Young is the price leader in the segment of skincare beautifying needs for young age. A reason for this is that they were the ones that identified the lack of beautifying products for teens and created a product for it. This led the competitors to follow their prices or sometimes even lower it trying to gain marketing share. In order to Nivea maintain their share of marketing they need to adopt a flexible pricing strategy. A skimming price strategy was used in the last launch of â€Å"Nivea Visage Young†, when the price was slightly higher than the first launch in 2005. However, to not lose their market share to competitors that enter in the market at the â€Å"market growth† it means a launch of new competitor’s products, Nivea need a constant review of their price strategy. Interestingly enough to the retailers are given the freedom to use their own sales promotions such as loss leader where they will sell a product bellow the cost, just to gain market share from its competitors. In addition they give discounts and special offer for example. This would seem to indicate that customers would became being more loyal to the retailer, rather than to the Nivea Visage young and also if they keep lowering the price very often it could depreciate the brand image. Possible solutions to improve Nivea Visage Young brand and business. All the product characteristics mentioned that Beiersdorf that Nivea Visage young product met the expectations of its targeted teenage. However, by using its continuous market research, they should consider the necessary changes needed for the product, if teenage needs trends and demands changes often. Additionally, in order to grow Nivea Visage Young brand, it can consider entering to a new segment such as same age group teenage boys segment as they have not entered so far. The reliance of Beiersdorf on the high street shops and big retailers with high bargain power can also be a big treat to their business, to avoid it they should try also sell his products to low bargain power buyers such us beauty centers. Despite in a short term view it would mean increase of costs, in a long term view it would benefit both sides buyer and manufacturer. In one hand it would optimize even more Nivea brand in the skin care product market. Because the opinion of people specialized in skincare recommending the Nivea products would increase the loyalty to the brand. As a matter of fact most of the Nivea Visage Young purchase is made by the mothers when doing groceries shop, however those same mothers also go to beauty center and trust in the opinion of the professionals working there. Moreover that small account would also benefit of having a worldwide trusted skincare brand and Beiersdorf would have more power of bargain in the prices. The decision of Nivea Visage Young of going only in below-the-line promotion is a potential treat and we would suggest using young trusted celebrities in the actual media or even advertising in cinemas that is a common interest place between the young people and so Beiersdorf Nivea image brand would be thoroughly spread to their target market . A fifth P of People should also be added as a extra topping in the market mix cake given that all people that are directly or indirectly involved in the consumption of a service are important part of the marketing mix knowledge ,workers , employees, management and consumers often add a significant value to the total product . Conclusion On the whole we can say that balance is essential when trying to apply marketing mix to the launch of a product, if the company focus more and some P’s than others holes will start to show up in the business doesn’t matter how well they are doing at the present moment. Moreover they need to think outside of the box, because sometimes one more variable is need to balance and give the desired harmony to their aims and objective adding value to the firm in a long term perspective. We have learned that some decisions such as cutting costs, that may seem to be the best for the company interests at that present moment and also seeing as an opportunity for the management view, can become a future threat. Research Papers on Nivea Visage Young CaseMarketing of Lifeboy Soap A Unilever ProductAnalysis of Ebay Expanding into AsiaDefinition of Export QuotasRiordan Manufacturing Production PlanBionic Assembly System: A New Concept of SelfAnalysis Of A Cosmetics AdvertisementIncorporating Risk and Uncertainty Factor in CapitalThe Project Managment Office SystemThe Fifth HorsemanHip-Hop is Art

E-Commerce Essay Example | Topics and Well Written Essays - 500 words

E-Commerce - Essay Example (b) If books can be downloaded online, how will Amazon's business change? And finally, (c) What do traditional stores have to gain from setting up an e-commerce side to complement their retail stores? Advantages and Disadvantages of Selling Books over the Internet According to Conner-Sax and Krol (1999), the advantages of buying books online are as follows: (a) buyers are able to select from a diverse range of options; (2) discounts are offered and easily availed; (3) books that need to be located could be sourced and information could be relayed to the buyers through email; (4) book reviews are available enabling readers to scan through the gist of the content; and (5) these are safe to purchase online in terms of product packaging and physical characteristics. On the other hand, the disadvantages of online purchases of books are: (a) the inability to pick up the actual book and scan through it; (b) shipping costs need to be paid; and (c) there is a waiting time before it can be use d. Effect of Online Books Downloading online books affects Amazon in terms of decline in the number of books sold or to be sold.

Poetry Essay Example | Topics and Well Written Essays - 500 words - 16

Poetry - Essay Example The first of these poems, Wilfred Owens "Dulce et Decorum Est," is a big example of anti-war poetry. The main theme in this dark poem is definitely war, and it definitely does not show it in a good light. From the very first lines, which describe a group of soldiers as "bent double, like old beggars under sacks, / knock-kneed, coughing like hags" ("Dulce" 1-2), it is clear that this poem is determined to destroy idealized visions of soldiers as glorious defenders of their country. The poem is filled with disturbing images of war, some of which are very realistic. An attack of poison gas is described with unflinching detail, telling how the soldiers, after "an ecstacy of fumbling / [fit] the clumsy helmets just in time" ("Dulce" 9-10). Owen also describes how the unlucky man who did not make it in time was "guttering, choking, drowning" ("Dulce" 16) and how blood was "gargling from the froth-corrupted lungs" ("Dulce" 22). The point of all this is not to gross out the reader, but to ar gue that patriots who "tell with such high zest / to children ... / the old Lie" that was is noble ("Dulce" 25-28) should reconsider their viewpoint. On the other hand, Edward Thomass "This is No Petty Case of Right or Wrong" takes a much more patriotic view. Although the poet seems to argue against war at first, with the lines "I hate not Germans, nor grow hot / With love of Englishmen, to please newspapers" (3-4), as the poem continues it grows clear that what he is protesting is not necessarily hatred of the enemy or love of ones countrymen, but what he perceives as shallow patriotism. This is clear by the end of line four, quoted above, that it is not just for newspapers, or for show, that the poets narrator loves his country. Indeed, for Thomas, it appears impossible to believe that anyone might feel otherwise. It is "with the best and meanest Englishmen / I am one in crying, God save England," he says (19-20), implying

Two approaches to parenting Essay Example | Topics and Well Written Essays - 250 words

Two approaches to parenting - Essay Example On the other hand, authoritarian parenting is unresponsive and totalitarian in nature. This implies that while authoritative parenting is indulgent or permissive, authoritarian parenting is neglectful. While authoritarian parenting features child-focused approaches that have high anticipations of maturity, authoritative parenting understands how children feel and teaches how to regulate the feelings (Bernstein 38). Authoritative parents also encourage independence but still limits and controls children’s actions. While children are required to follow rules in the two styles, failure of which results in punishment, the authoritarian style is less democratic than the authoritative style (Bernstein 69). This is because punishment in authoritarian parenting is not explained, meaning children may not know exactly what they were punished for. On the other hand, authoritative parenting is more responsive to children, ready to listen to and answer questions and explain the purpose of punishment. Further, authoritative parents are more likely to forgive and nurture their children rather than punish them in the event of not following rules. Finally, children brought up in the authoritarian style are likely to develop less social competence than those brought up in the authoritative style because they lack self-confidence. On the other hand, authoritative parenting will most likely build higher self-esteem and develops democratic values (Bernstein

Sluggish Cognitive Tempo (SCT) Overview

Sluggish Cognitive Tempo (SCT) Overview Coming Soon to a Doctor Near You At the current rate, in 2017, half a million American children will be taken to their doctors and be newly diagnosed with ADHD. Many of them will receive thoughtful and reasonable evaluations and benefit from medication. Another sizable number will be seen by casual clinicians who either bypass the childs real problems or give in to his frustrated parents and teachers. Some of the adolescents will be faking ADHD just to get Adderall for themselves or others. Whatever the actual breakdown, there will be 500,000 new diagnostic visits, millions of follow-ups, ten of millions of pills, and hundreds of millions in sales. Lots of business for everyone. Apparently, this market must expand. The same folks who built todays ADHD machine the same doctors, the same drug companies are already working on tomorrows. A new disorder is being buffed and burnished as you read this. Its name: sluggish cognitive tempo, or SCT. Its kind of like ADHD, but not quite. SCT is a syndrome marked by daydreaming, lethargy, and slowed thinking or behavior. Some SCT researchers claim that they are simply trying to resolve some long-standing confusion about ADHD. SCT attempts to rename the merely inattentive children who have never quite fit the ADHD construct. They say that a many as three million children have the disorder half of them already diagnosed with ADHD. Anyone who gets diagnosed with SCT will find help ready and waiting. Eli Lilly has already enlisted Russell Barkley and other doctorsÂÂ   to investigate how Strattera would treat SCT, too. *** Most countries have cringed at Americans approach to difficult children. They have viewed ADHDs explosion as an American travesty borne of parental impatience and corporate greed. International experts concluded that diagnosing and medicating the most severely hyperactive kids really could be justified. But the criteria for pharmacological intervention were kept far more restrictive. The international community has rejected the APA definitions and instead relied upon what the World Health Organization defines as hyperkinetic syndrome. That diagnosis requires a child to have significant problems in all three of ADHDs symptom groups hyperactivity, impulsivity, and inattention and includes other barriers to haphazard diagnosis. When applied appropriately, this definition results in 1 to 2 percent of children being told they have the disorder. Some nations, such as Brazil, France, Italy, and Sweden, remain very conservative toward the diagnosis, and especially the medications in cases anything less than dire. The United kingdom, the Netherlands, and Germany have been more liberal in accepting the ADHD concept, to the point that some estimates of diagnosis rates in those countries have reached about 5 percent. As for ADHD drugs, no country has anywhere near the enthusiasm of the United States, which had prescribed more than 90 percent of the worlds amphetamine and methylphenidate. But the rest of the world is catching up. From 2000 through 2010, its consumption of ADHD drugs almost doubled. Concerta had geared up its advertising in Europe. Shires has taken a less direct route to growing its offshore market, educating doctors about ADHD itself so that prescriptions follow. In a medical conference at the National Institute of Health in 2015, Keith Conners spoke at a panel called ADHD Around the World. He recounted his decades in the field, from his work with Leon Eisenberg to minimal brain dysfunction to what he now declared were outrageous rates of ADHD diagnoses. He warned against the imminent world-wide influence of pharmaceutical companies, and all but apologized from his having worked on their behalf for decades. *** Meanwhile, some health officials in Georgia were concerned about how many young children in the state were on ADHD medications. Georgias rate, 6.1 percent, was growing, and disturbing. They called the Centers for Disease Control and Prevention, and asked Dr. Susanna Visser, the epidemiologist for ADHD, to run the numbers on four- and five-year-olds. Visser discovered that more than ten thousand toddlers kids ages two and three, still in diapers across the United States had been diagnosed as ADHD and put on Adderall, Concerta, and the like. She wrote up a formal report and presented it at a conference on childrens mental health at the Carter Center in Atlanta. The report begged a response from government health agencies to address what was going on here. A few days later, Dr. Tim Insel, director of the National Institute of Mental Health, responded in a blog post, saying that most of the prescriptions for stimulant drugs were not from psychiatrist. Insel was right. Most diagnoses in children are indeed made by pediatricians and family doctors, rather than better-trained and more experienced child psychiatrists, who must receive two extra years of schooling in order to practice. But the United States has only about eight thousand practicing child psychiatrist. Its no wonder that parents prefer seeing someone closer, cheaper, and more familiar with their child: their pediatrician. Unfortunately, most pediatricians were taught about ADHD and stimulants for only a few hours out of the entire seven years in medical school. Two longtime members of ADHDs horn section, Peter Jensen, and Ned Hallowell, have joined Keith Conners to hold seminars across the nation to teach pediatricians how to diagnose ADHD, and how not to diagnose it.

Humorous Wedding Roast by a Fellow Gambler :: Wedding Toasts Roasts Speeches

Humorous Wedding Speech by a Fellow Gambler Ladies and gentlemen, my name is Josh and following the time-honored tradition, I will now do my best to give Roy the most uncomfortable five minutes of his life. For the record, the most uncomfortable five minutes of Joyce's life will be later on this evening, courtesy of Roy. Roy and I became acquainted many years ago, when we had three encounters in one week. I first saw him when he was placing a bet at the Horse Racing track. Then he appeared again at my local pub. And then, unbelievably, he appeared yet again - this time at poker night. It was at this moment that I realized someone very special had entered my life. Yes, I had a stalker! Or as his clothes suggested†¦ a gay stalker! This aside, we soon became friends and being a betting man myself I was immediately impressed by his outstanding knowledge of horse racing. He can name any trainer, jockey or horse which finished 4th or worse in any race in the last five years. But apparently, in the run up to the wedding, Roy’s form at the races has vastly improved and he’s been doing better than he’s ever done before. That’s right, Joyce hasn’t been letting him go. On the subject of betting I have a bit of an issue to raise. It came to my attention earlier that Roy is running a book on the length of the best man's speech. I am sure you will all be glad to know that I got wind of this and, not being known to Roy at the time, I put a tenner on myself to last an hour at the bargain odds of 500-1. So I suggest you top up your glasses and make yourselves comfortable - but do let me know if Roy tries to slip out. Attending university was definitely the best decision Roy ever made. Because he didn’t just meet me, he also met Joyce – who looks absolutely stunning today. October 1993, Roy Solomon, a county swimmer and keen football player, meets Joyce Reeves. And eight years later, Roy hasn’t so much as looked at a swimming pool and doesn’t play football anymore. But all is not lost, I understand he still has a good breaststroke, doesn’t have any problems with his ball control and can certainly use his head, even if he is a bit clumsy around the box.

Explore the Ways In Which Shakespeare Presents Cleopatra Essay

An Elizabethan audience would have already had preconceived ideas about Cleopatra, as this play is based on a true story, and Cleopatra was commented on in ‘North’s Plutarch’, as a â€Å"Pesilent plague†, meaning that she brings death, panic and havoc to wherever she went. Also the audience would have already had preconceived ideas of Cleopatra, due to oral stories, which were passed from generation to generation. In these stories, she was addressed as a high-class prostitute, who lured men, into her bed, so that she could sleep with them to get whatever she wanted, this included Caesar, She had no morality. The stories say that she seduced Antony, and she overwhelmed him. The audience therefore would have been biased against Cleopatra and feel sympathy for Antony. Most of these stories would have been passed on by word of mouth and she would have been cursed on many times, which ‘brain washed’ the next generation and so on. Shakespeare presents Cleopatra as a character of â€Å"Infinite variety† and tries to give a balanced point of view, so as there are not any biased opinions against her. He keeps it balanced by using some multi-facetted approaches; when Antony was dying, she said, â€Å"There is nothing remarkable Beneath the visiting moon† She is saying that now that Antony is dead, there is nothing worth living for. Here it is presented that she does genuinely love Antony, the problem now being that the audience’s ideas are swaying between good and bad, due to her words and actions. But she also says, â€Å"if you find him sad, say I am dancing, if in mirth report that I am sudden sick† Here it is clearly proving that Cleopatra’s love seems that of a teenagers lust or ‘crush’, where she is simply playing mind games with Antony. By now the audience would find Cleopatra unpredictable, confused and unsure about her being genuine for her love to Antony or not. The audience is left to make up their own minds about Cleopatra and certain questions may arise, such as, does she really love Antony? The audience would already have their own preconceived ideas of Cleopatra, which could have been planted in the minds of an Elizabethan audience, through morality stories. The audience might have known that the Roman Empire was a very strict and political place and era, and Antony was not abiding by the Roman standards or laws, because of the attraction of Cleopatra, who they could blame for the downfall. Also during Roman rule, and for centuries later, women were frowned upon even if they spoke so what would the Elizabethan audience think of the audacity, let alone tone of Cleopatra’s dialogue. In the first scene of Antony and Cleopatra, two of Antony’s soldiers in his army, (Philo and Demetrious) discuss Antony’s enslavement to Cleopatra. They say that which is confirmed by the entrance of Antony and Cleopatra. Cleopatra shows insecurity, towards Antony straight from her opening line â€Å"If it be love indeed, tell me how much†, Antony goes on to say â€Å"Let Rome in timber melt and the wide arch of the rang’d empire fall! Here is my space. † Here Antony is saying forget Rome I want to stay in Egypt, which shows how Cleoptara had already influenced Antony and even after this strong image and speech, she is still not impressed.

Free Essays on The Summary

According to a college freshman student, it is believed that Aristotle’s was known as one of the first ancient Greeks scholars, in the world, to have been a psychologist. In fact, Aristotle’s treatise on rhetoric has been called the â€Å"world’s first discussion of psychology.† â€Å"The psychological aspect of his treatise comprises about twenty of the several hundred pages Aristotle devoted to his discussion of the â€Å"available means of persuasion, one way of defining the term rhetoric † (Tefertiller 67). Nevertheless, psychology depicts one of the oldest living contents on what Aristotle called an â€Å"invention†Ã¢â‚¬â€œmeaning the right things to tell to a group. Aristotle used psychology to help people be able to understand how to speak to large groups so they can be ready for any upcoming speeches. Present is something that Aristotle wrote about peoples minds who are at ease. â€Å"It is clear also that people are calm wh en their state of mind is the opposite of being angry: for example, in play, in laughter, at a feast, in prosperity, in success, in fulfillment, generally in the absence of pain and in pleasure that does not come from insulting anybody and in reasonable expectation of the future. Supplementary, [they are calm if] their anger has cooled with time and is not in its first stage; for time makes anger cease† (Barley 45). A lot of professors have committed their existence to exploring Aristotle’s writings, mainly his discourse on language. People say that it is to be believed one of the most talented works on persuasion, especially from the early times. If it wouldn’t have been for this discourse on language as a necessary need for political and social betterment, we may have not achieved its apex for thousands of years to come. â€Å"Clearly, Aristotle’s work on the art of persuasion was a powerful force of social, indeed, even individual improvement,† said Loel Robertson. Now if you ever hea... Free Essays on The Summary Free Essays on The Summary According to a college freshman student, it is believed that Aristotle’s was known as one of the first ancient Greeks scholars, in the world, to have been a psychologist. In fact, Aristotle’s treatise on rhetoric has been called the â€Å"world’s first discussion of psychology.† â€Å"The psychological aspect of his treatise comprises about twenty of the several hundred pages Aristotle devoted to his discussion of the â€Å"available means of persuasion, one way of defining the term rhetoric † (Tefertiller 67). Nevertheless, psychology depicts one of the oldest living contents on what Aristotle called an â€Å"invention†Ã¢â‚¬â€œmeaning the right things to tell to a group. Aristotle used psychology to help people be able to understand how to speak to large groups so they can be ready for any upcoming speeches. Present is something that Aristotle wrote about peoples minds who are at ease. â€Å"It is clear also that people are calm wh en their state of mind is the opposite of being angry: for example, in play, in laughter, at a feast, in prosperity, in success, in fulfillment, generally in the absence of pain and in pleasure that does not come from insulting anybody and in reasonable expectation of the future. Supplementary, [they are calm if] their anger has cooled with time and is not in its first stage; for time makes anger cease† (Barley 45). A lot of professors have committed their existence to exploring Aristotle’s writings, mainly his discourse on language. People say that it is to be believed one of the most talented works on persuasion, especially from the early times. If it wouldn’t have been for this discourse on language as a necessary need for political and social betterment, we may have not achieved its apex for thousands of years to come. â€Å"Clearly, Aristotle’s work on the art of persuasion was a powerful force of social, indeed, even individual improvement,† said Loel Robertson. Now if you ever hea...

-ette French Suffix Lesson and Examples

s Suffix -et / -ette Type of suffix nominal, adjectival Gender of words with suffix -et masculine / -ette feminine The French suffix -et and its feminine -ette is a diminutive that can be added to nouns, verbs (to make nouns), adjectives, and names. Nouns When added to a noun, the suffix -et refers to a smaller version of that noun. un livret - booklet(added to un livre - book)un jardinet - little garden(added to un jardin - garden)une cigarette - cigarette(added to un cigare - cigar)une fillette - little girl(added to une fille - girl) Note: the English word brunette actually means une petite brune - short female with dark hair. Its the French noun brune (female with dark hair) plus the diminutive -ette. What English speakers call a brunette would just be une brune in French. Verbs Verbs may drop their infinitive ending and take -et or -ette to make a noun related to that verb. un fumet - aroma(added to fumer - to smoke, cure)un jouet - toy(added to jouer - to play)une amusette - amusement, diversion(added to amuser - to amuse, have fun)une sonnette - bell(added to sonner - to ring) Adjectives -et softens adjectives, so that the new one means kind of, sort of, somewhat plus whatever the original adjective means. Note that the suffix is added to the feminine form of the original adjective.gentillet / gentillette - fairly nice, kind of nice(added to gentille, feminine form of gentil - nice)jaunet / jaunette - yellowish, yellowy, slightly yellow(added to jaune - yellow)mignonnet / mignonnette - small and cute, kind of cute(added to mignonne, feminine form of mignon - cute)mollet / mollette - somewhat soft(added to molle, feminine form of mou - soft) Names It was once common for both masculine and feminine names to have -et or -ette added, respectively. Today, the masculine diminutives are mostly family names, whereas suffixed feminine names are still in common usage as given names. In addition, -ette may be added to traditionally masculine names to make them feminine. Annette (added to Anne)Jeannette (added to Jeanne)Pierrette (added to Pierre)Guillaumet (added to Guillaume)Huguet (added to Hugues) French names Spelling notes When the suffix -et / -ette is added to a verb, the infinitive ending is removed first: jouer jouet.Any silent letters at the end of a word are dropped before adding the suffix: mignonne mignonnet, Hugues Huguet.

Surveillance in the Workplace A Violation of Human Rights Essay

Surveillance in the Workplace A Violation of Human Rights - Essay Example The first type used by companies is computer monitoring. â€Å"Computer-based monitoring is the use of computerized systems to automatically collect information about how an employee is performing his or her job" (George 459). For employees doing data entry, some corporations monitor their performance by installing a computer software which can check the keystroke speed and accuracy. Some software can monitor how much time an employee surfs the net and what sites they visit. There are companies which even monitor the emails of their employees without their knowledge. Another type of employee monitoring system is the video surveillance. Turk explains that this type of surveillance is â€Å"used by employers for detecting employee misconduct (particularly theft), monitoring job performance and efficiency, and assuring conformance with safety procedures† (qtd. inMorgan , par 13). Most organizations today install closed -circuit television (CCTV) cameras in various parts of their offices. Outside the office, employees are monitored through the global positioning system (GPS).

TRAINING AND APPRAISALS Essay Example | Topics and Well Written Essays - 750 words

TRAINING AND APPRAISALS - Essay Example which are practical tests about a person’s actual job skills and talents, â€Å"but these tests prove unreliable in predicting the performance of new hires† (Jones, 2000, p.118). The 360 Degree Feedback process helps to predict future performance of a worker by measuring all of their current job role activities and how they interact at the professional and social level with customers and coworkers. It is more reliable as a tool than other traditional human resources performance appraisals. â€Å"Organizations need to regularly and systematically audit, evaluate and continually improve their performance appraisal systems† (Wilson and Western, 2001, p.93). It seems that traditional performance appraisals, which do not include 360 degree feedback, are not giving businesses the results they are looking for in regards to human resources. Therefore, they are looking for ways to monitor and change these processes to make them more efficient. At the human resources level, the 360 Degree Feedback system avoids having to go through the process of auditing and improving appraisal systems because the 360 degree process views the entire organization. For example, an employee who works in telemarketing might receive feedback from customers which indicate that the worker is unprofessional and lacks technical knowledge of client information. However, at the internal level, the worker is adored at the social level and has a great interpersonal relationship with colleagues and m anagers. The 360 Degree Feedback system would identify these client/worker failures right away, therefore less time is wasted in ongoing auditing. It is a tool which provides better insight into worker function from all levels. The 360 Degree Feedback system also corrects issues of accuracy in performance appraisals, due to the fact that â€Å"virtually every problem is related to accuracy in one way or another† (Chandra, 2006, p.34). There could a manager in a division who has a certain dislike for one of